区块链巴士AMA之Permission:Permission电商平台火爆上线,全网热度直线上升 ...

区块链巴士,致力于为广大区块链投资者打造权威、专业的财经信息平台,通过自有信息搜索渠道及构建的行业自媒体矩阵,洞察行业风向,为投资者提供有价值的资讯。自2018年建立以来,区块链巴士已经为行业超过30万用户提供资讯服务,为行业800+企业提供宣传策划服务。

区块链巴士于2020年7月中下旬开设线上直播板块——区块链巴士说,定期邀约行业大咖、技术大牛、正能量人物,进行社区分享,为行业赋能,传递行业正能量。

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不管是看文章,玩游戏,还是看视频,我们都不可避免的会遇到广告的问题,海量的时间消耗在广告上面,而这些时间带来的价值,带来的利益被广告商、品牌商、平台所分配,有没有想过这么一个问题,如果我们这些时间也能给我们创造价值呢?

有这么一个平台,可以实现让你一边看广告一边赚钱,还能玩游戏和购物,你,心动么?


本期《区块链巴士说》有幸邀请到了Permission的创始人&CEO Charles Silver和石木资本的项目总监 Patrick Jin为我们带来关于“Permission电商平台火爆上线,全网热度直线上升”的主题


【以下为直播内容】

区块链巴士:首先有请嘉宾Charles Silve和Patrick Jin跟大家自我介绍一下

Welcome Charles Silver, and Patrick Jin.Could you please give us a brief introduction of yourself?

Charlie Silver:Hello Everyone. My name is Charlie Silver, CEO and founder of Permission.  I am glad to be here and share our project with you. My career has been in finance and technology.  I’m also the co-founder of Reality Shares, an SEC registered investment adviser with five NASDAQ and NYSE-traded ETFs, as well as co-founder of BlockForce Capital, a cryptocurrency hedge fund.  Prior to founding Permission, I’ve had two very successful exits and have a deep understanding of how to build a winning team. My last company we had over 60 million users, and I sold it for over 100 million dollars.

(大家好,我是Charlie Silver,Permission的首席执行官和创始人。很高兴可以在这里跟大家分享我们的项目。 我一直从事金融和科技领域。 除此之外,我还是Reality Shares的联合创始人,是SEC在美国纳斯达克和纽约证交所交易的5只ETF的SEC注册投资顾问,还是加密货币对冲基金BlockForce Capital的联合创始人。 建立Permission之前,我有两次非常成功的创业经历,并对如何组建一支成功的团队有深入的了解。我的上一家公司拥有超过6000万用户,最终以超过1亿美元的价格将其出售。)


Patrick Jin:大家好,我是石木资本的项目总监,负责业务拓展、项目执行与客户关系等事务。我在市场拓展、业务合作、市场规划和金融服务领域拥有超过17年的专业经验。

目前我正在负责Permission项目在中国的推广与运营,大家有任何问题欢迎随时与我交流。

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区块链巴士:Permission近期在币圈非常有名?能给我们简单介绍下Permission么?

Permission is getting famous and the marketplace is coming online this week. Can you give us a brief introduction to permission?

Charlie Silver:Permission.io is dedicated to helping individuals be compensated for their time and data while engaging in e-Commerce.  Web 2.0’s business model is driven by tech giants who harvest and make billions from our data when we shop or search for products online.  

Permission.io的使命是致力于帮助个人在电子商务活动中获得时间和数据方面的补偿。 Web 2.0的商业模式由技术巨头驱动。这些科技巨头在我们在线购物或搜索商品时获取我们的数据并从中获利。

Permission is about changing that model.  We want to make sure that individuals receive value for their time and data in Web 3.0.  That is why we are creating opportunities for people to share their data and earn our cryptocurrency, ASK, while engaging in eCommerce.

Permission.io致力于改变这种方式。 我们要确保个人在Web 3.0中能从自己的时间和数据中获得价值。这就是为什么我们为人们创造机会在电子商务和其他场景下赚取我们的代币ASK。


区块链巴士:能给我们介绍下Permission的运营团队吗?

Can you introduce the operation team of permission?

Charlie Silver:I have introduced myself in the beginning. On the development side, we are fortunate to have some of the best engineers in the world.  Our CTO, Hunter Jensen, has over 20 years of software dev experience, including building technology for companies like Samsung, Salesforce, Cisco, Avalara and more.

我刚才已经进行了自我介绍。在开发方面,我们有幸拥有世界上最好的工程师。我们的首席技术官Hunter Jensen拥有超过20年的软件开发经验,曾为三星、Salesforce、思科、Avalara等公司构建技术。

Hunter brought to Permission a partnership with Helmes, a leading engineering firm in Estonia.

Hunter使Permission与爱沙尼亚领先的工程公司Helmes建立合作关系。

We now have access to more than 800 engineers, including the engineers who built the digital identity blockchain solution for Estonia, one of the most advanced blockchain countries in the world.

我们现在可以利用800多名工程师,包括为爱沙尼亚(世界上最先进的区块链国家之一)构建数字身份区块链解决方案的工程师。

And, we have an incredible research and development capacity with our team of mathematicians, Phds and data scientists who have worked for the world’s top tech companies, including Microsoft, Oracle, EOG Resources and 3M.   

此外,我们的数学家、博士和数据科学家团队研发能力非常强,他们曾为微软、甲骨文、EOG以及3M等世界顶尖科技公司工作过。


区块链巴士:能介绍下用户可以如何获取收益吗?

Can you tell us something about how shoppers actually earn and what they can do?

Patrick Jin:Shoppers earn from signing up to become Permission members on Permission.io and begin earning ASK for watching product videos, engaging with branded content, clicking on ads and shopping over 10,000+ products from name brands.

购物者通过在Permission.io注册成为Permission会员,然后可以通过观看产品视频、参与品牌内容、点击广告和购买10,000多种品牌产品赚取ASK。

Shoppers also earn for providing profile data and referring friends.

购物者还可以通过提供个人资料和推荐朋友赚取收入。

Permission.io is like a decentralized Amazon where you can Earn and Spend crypto 

Permission.io就像去中心化的亚马逊,你可以赚取和消费数字货币。

Shoppers can spend their ASK on the platform and other sites that accept ASK, over 4000 other eCommerce vendors have the opportunity to accept and use ASK through our partnership with coinpayments. Permission.io also accepts Bitcoin and Ether to purchase goods.

购物者可以在Permission平台和其他接受ASK的网站上消费ASK。通过与coinpayments合作,有4000多个电子商务供应商可以接受和使用ASK。Permisison.io还接受比特币和以太币支付购买商品。

Soon, shoppers will be able to earn and spend ASK on other 3rd-party sites where retailers use ASK to reward their customers.

很快,购物者将能够在零售商使用ASK奖励客户的其他第三方网站上赚取和消费ASK。


区块链巴士:请问怎么看待数字身份?这对广告业意味着什么?

What do you think of digital identity and what does that mean for advertising?

Charles Silver:Digital identity is a key component of the next generation of advertising.  It enables an individual’s personal data to be tied to an authenticated ID.  

数字身份是下一代广告的关键组成部分。它使个人数据能够绑定到经过身份验证的ID。

But, digital identity alone does not solve problems for advertisers because it does not address the problem of data silos.  Currently, personal data is trapped in silos, stifling e-commerce advertising and entrenching data monopolies.

但是,数字身份本身并不能解决广告商的问题,因为它不能解决数据孤岛的问题。目前,个人数据被困在存储器里,扼杀了电子商务广告,加强了数据垄断。

Permission has invented deep technology with 9 issued patents that enables us to access and have visibility over personal data that is currently trapped in silos and applications. We connect lots of different personal data sources like social media, email, shopping data and unify it into one wallet where you can earn from it.  

Permission发明了拥有9项专利的深层技术,使我们能够访问和查看目前被困在存储器和应用程序中的个人数据。我们将不同来源(包括社交媒体、邮件、购物数据等)的个人数据都统一到一个钱包里,并且你可以从中获取收益。

The vast majority of shoppers have a complex, non-linear shopping journey. If you’re an advertiser with siloed tracking, you aren’t getting the full picture.  

绝大多数购物者的购物旅程都是复杂的,非线性的。如果你是一个有筒仓式跟踪的广告商,你就得不到完整的画面。

Our ability to connect personal data that is currently in silos allows us to influence and engage with users as they research, compare, and consider different options available to them.  Retailers have access to a robust and permissioned data set that allows them to pick up on real-time signals of intent.

我们可以访问目前独立存储的个人数据,这使得我们可以在用户搜索、比较、考虑不同方案时影响他们、并与他们互动。通过这个强大的、被许可的数据集,零售商能够获得实时的意向信号。


区块链巴士:Permission如何扩展?

 How does Permission scale?  

Patrick Jin:Our consensus mechanism is Proof of Authority, we’re a fork of  Ethereum and operate our proprietary blockchain. 

我们的共识机制是建立在以太坊的权威证明上的专有区块链。

The combination of operating our own Permission.io blockchain and deep-tech IP, means we don’t pay transaction costs, can operate efficently and have the capacity as we scale into the millions to serve permissioned advertising that shoppers want to see.  

我们自己经营的Permission.io区块链和深度技术知识产权意味着我们不必支付交易成本,可以高效运营,并有能力扩展到数以百万计的规模,为购物者提供他们希望看到的许可广告。


区块链巴士:Permission通过什么方式去吸引新用户并留住用户?

How does permission attract new users and retain them?

Patrick Jin:We are starting from a strong position with over 350,000 users already accumulated and the approach is to heavily incentivize signups and referrals and demonstrate how shoppers can be rewarded with ASK for their- ongoing sharing of data along the buying journey on Permission.io. Apply strong network effects and audience mobilization.  

我们已经累积了35万个注册钱包的用户,接下来的策略是大力鼓励注册和推荐,让用户看到Permission.io如何在其购买过程中因为不断共享数据来奖励购物者,同时利用强烈的网络效应和受众驱动力。

We will expand by releasing a series of plugins for major eCommerce platforms, Shopify, Magento, WooCommerce, etc. that will allow users to earn from shopping on potentially more than five million independent eCommerce retailers.  

我们将通过发布一系列主要电子商务平台,Shopify,Magento,WooCommerce等的插件来扩展业务,这些插件将允许用户从潜在的超过500万独立电子商务零售商的购物中获利。

The ability of users to earn ASK on other eCommerce sites allows user scale to achieve exponential growth, creating a powerful network effect.  The more users, the more advertisers, the more value, demand and retention for ASK.  

用户在其他电子商务网站上赚取ASK的能力允许用户规模实现指数级增长,从而产生强大的网络效应。用户越多,广告商越多,ASK的价值、需求和持有率就越高。


区块链巴士:Permission的愿景是什么?

What is the vision of permission?

Charles Silver:Permission’s vision is to make ASK a primary advertising option for eCommerce retailers.  Retailers that deploy our plugin and use ASK to  engage customers will drive conversions and increase sales.  

Permission的愿景是让ASK成为电子商务零售商的主要广告选择。零售商部署我们的插件和使用ASK吸引客户将推动转换和增加销售。

Users’ personal data wallet, enriched daily with data from our browser plugin and ASK rewards funded by its use by advertisers create compounding  network effects,  attracts more users who want to be compensated by more advertisers who see the increase in ROI when you ASK Permission.  

用户个人数据钱包、来自我们浏览器插件的丰富数据以及由广告商使用该插件提供资金的ASK奖励,将产生复合网络效应,吸引更多的用户,这些用户希望得到更多广告商的补偿,而广告商请求许可时也看到投资回报率的增加。

We’re investing heavily in marketing ASK globally in US, Europe, Korea, China, and Indonesia initially and will push awareness and adoption of ASK to become a global crypto rewards program working and thriving outside of the Permission Platform. 

我们最初在美国、欧洲、韩国、中国和印度尼西亚大力推广ASK,接着会提高ASK的知名度和使用率,使其成为一个在Permission平台之外运作并蓬勃发展的全球加密奖励计划。

区块链巴士:Permission在实施过程中有没有遇到什么挑战和机遇?

Are there any challenges and opportunities in the implementation of permission?

Charles Silver:Yes, the opportunities are enormous.  We have the opportunity to massively scale a simple-to-use crypto that allows people to monetize their time and data while shopping online. We think about the permission economy and having ASK permission as a vehicle to support this new form of win-win advertising model.  

是的,机会是巨大的。我们有机会大规模推广一种简单易用的加密技术,它允许人们在网上购物时将时间和数据货币化。我们考虑许可经济,并将请求许可作为支持这种新型双赢广告模式的工具。

We also have an opportunity to enable permission advertising for eCommerce and give advertisers a significantly improved return on their ad spend.

我们也有机会为电子商务启用许可广告,并为广告商大幅提高其广告支出回报。

Advertisers are currently restricted by ad blockers, bots, data silos and data usage regulations.   

广告商目前受到 广告拦截器、机器人程序、数据孤岛和数据使用法规的限制。

We can solve these problems by making it easier for advertisers to engage customers by incentivizing them to interact with their ads.  We can help them drive conversions and build loyalty by delivering superior datasets based on permissioned information that advertisers can reach in a highly targeted way.   

我们可以通过激励客户使他们愿意与广告互动,从而解决这些问题。我们可以帮助他们提高转化率,并通过为广告商提供经许可的、具有高度针对性的优质数据集来建立忠诚度。

Our biggest challenge is demystifying cryptocurrency and making sure it is so simple and delightful to use that it will go mainstream to be adopted by advertisers and Ad agencies all around the world. They want a solution just like ours, have been crying out for it for years now we need to show them all the benefits that blockchain and ASK can deliver to them and the brands they manage.  

 我们最大的挑战是揭开加密货币的神秘面纱,并确保可以简单愉快地使用它,使其成为主流,被全世界的广告商及广告代理使用。多年来他们一直想要寻求一个和我们一样的解决方案,现在我们需要向他们展示区块链和ASK能够为他们和他们的品牌所带来的好处。

We are lucky enough to know some of the major players in the US Advertising industry and have signed letter of intent with a global advertising agency that controls 100’s of million of dollars in Advertising spend a year, who can’t wait to start running campaigns soon.

我们非常幸运与美国广告业的一些重要参与者相识,并且已经与一家全球广告公司签署了意向书,该公司控制着每年1亿美元的广告支出。他们迫不及待地要开始这样的活动。


区块链巴士:用户可以如何获得ASK代币?ASK的价值体现在?

How can users get ASK tokens? What makes up the value of ASK ?

Patrick Jin:Users can earn ASK tokens while doing things they normally do online, watching videos, shopping, learning about brands, products and content as well as other activities.  

用户在做他们通常在网上做的事情,如观看视频、购物、了解品牌、产品、内容和其他活动时赚取ASK代币。

The value of ASK is driven by the value of the audience.  ASK’s value will grow commensurate with the value of the data on the network.  

ASK的价值是由受众的价值驱动的。ASK的价值将随着网络上数据价值的增长而增长。

It starts with individuals, then grows with merchant advertisers; the larger the audience, the more demand for ASK to reach that audience.    

它从个人开始,然后随着商业广告商的增长而增长;受众越大,对ASK的需求就越大。

And it all starts with a simple email sign-up .

一切从一个简单的电子邮件注册开始。

最后感谢本次直播的支持媒体:

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本文作者2020-8-27 14:16
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